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| Mailing Manners: Email Etiquette And How It Could Boost Your Business |
By:
Mark Sandquist |
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Every Internet marketer knows the value of a mailing list.
A mailing list can actually make or break your business!
This is why a lot of effort is invested in building a list
of quality subscribers who have a high likelihood of
purchasing future offers. Marketing strategies are being
invented everyday with the hope of capturing more leads to
feed our subscriber base.
Lost in this mad rush for subscribers are the basics of
email etiquette. It seems that a lot of online businessmen
have forgotten about crafting a politely effective letter
that would help their readers feel more connected to the
business. This can only be done by treating your
subscribers with respect.
By showing your readers proper etiquette, you’d make them
feel more special, and there is no better way to warm them
up for an offer than this. Your mailing list is all about
following up, and showing them that they are very much
valued would go a long way in making them feel more
comfortable in transacting with you.
How do you practice proper email etiquette? Here are some
useful guidelines.
• Personalize your message as much as you could. This
wouldn’t be a problem if you’re writing to them
individually. But when you’re preparing a generic message
for a large audience, more care should be observed in
crafting your letter. There are some features available in
excellent autoresponder services that allow you to insert
the recipient’s name in your mail instead of a general
title. If your name is John, for example, wouldn’t it feel
better to receive a mail that starts with “Dear John”
instead of “Dear Sir” or “Dear Ma’am?”
• Do not forget to include the proper salutations. Often,
this portion is neglected out of excitement or lack of
training. You have to greet your readers before anything
else. It would greatly set up a better atmosphere that
would make them more receptive of your correspondence.
This is in addition to the obvious fact that salutations
are the right way of doing things.
• Find the right tone. The right tone should be friendly
and sincere. Avoid sounding patronizing, condescending or
sarcastic. It is essential that you read your mail aloud
before sending it, as we sometimes commit these errors
without realizing them.
• Be considerate of the general comprehension level of your
recipients. Avoid using technical jargons that not everyon*e
would understand, as this would only serve to alienate them.
In the same light, try to keep your sentences as basic as
possible, so that they may be easier to grasp. You’ll be
sending your message to a wide array of people, and the
safest way to guarante*e that you do manage to get your
point across is by keeping things simple.
• Bear in mind that some, if not most, of your recipients
are connected through dialup. Avoid attaching large files.
This would burdensome for them to download, and worse, it
might just clog up their inboxes, for which you’d win their
irritation instead of their favor. If you wish to share a
big file, upload it somewhere and simply provide them a
download link. This would be a better option.
• Be as concise as possible. There is no use blabbering on
a point that can be expressed in a single sentence.
Remember, you’re merely borrowing their time, so you need
to keep things convenient for them. An email is not a
sales copy. Let us repeat that for emphasis… an email is
not a sales copy!
• Once you have delivered your message, end with a
statement of who you are. The World Wide Web is fraught
with anonymity, and a show of sincerity as to your real
identity would always be welcomed as a breath of fresh air.
Proper manners will always show how much we respect the
other party. Most certainly, they will return such respect
in kind. This is the principle behind building a mailing
list, hence, email etiquette is indeed an area you would
need to master.
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Mark Sandquist is the editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides
FRE*E webmaster products, services and content to
online Authors, Publishers, and Marketers. You may
view article archives and subscribe to
eAuthorResources NewsLetter at:
http://eAuthorResources.blogspot.com
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