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| The Importance Of Integrating RSS In Your Marketing |
By:
Mark Sandquist |
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The Importance Of Integrating RSS In Your Marketing
Campaigns
Gold is in the list, or more specifically, in the mailing
list, as many Internet marketers proclaim. Truly, having a
sizable mailing list would only mean good things for your
online business. You’d have a pool of actual people whom
you could court to give your products or services a try,
and this would give you a sustainable flow of income for a
good number of years to come.
If they get to read your messages, that is.
The number one problem that confronts Internet marketers
when it comes to following up on captured leads in this day
and age is the fact that most emails that are sent out by
autoresponders end up being filtered as spam. Hence, they
never arrive at the targeted recipient’s inbox. Also, some
subscribers have actually figured out this marketing ploy,
as it is not really a novel tactic and a lot of online
businessmen have abused this channel throughout the years
by sending useless emails that can only be considered as
spam.
If the subscribers don’t get to receive the emails, they
won’t get to be exposed to your business message. Hence,
the essence of keeping a mailing list would be lost. This
is a very real concern that should not be neglected, as it
does strike a dagger at the very heart of our marketing
plans.
Enter RSS, or Real Simple Syndication, or Rich Site
Summary, depending on your preference. To best describe
RSS, we could define it as an email plus and plus. It
serves all the purposes of email correspondence, and it
boasts of entirely new features to boot! Let’s take a look
at some of the things that make RSS special.
• RSS feeds are delivered straight to your recipient’s
desktop. There is no danger of your message being filtered
out as spam. The recipient must opt to subscribe to your
RSS feeds, of course, but this is no different from the
system employed for emails, right?
• RSS is easy to master. All you need is an RSS feed
generator, and all your recipients need is an RSS feed
reader. They’d be prompted to download one for fre*e.
• RSS feeds can be generated from blogs, and if utilized
correctly, can provide one or more websites with regularly
updated content, which would most certainly win the favor
of the search engine spiders.
• RSS feeds can be broadcasted to several websites who also
have the option of subscribing to the same, and this would
mean more exposure for your business message.
• RSS can work the other way, and you could gather new
content for your website or websites from RSS feeds
generated by others.
With all that’s working for RSS, it’s easy to understand
why this medium is slowly becoming the industry standard
for conveying an enterprise’s business message. But that’s
not all… the future does look bright for RSS!
Microsoft has realized the growing significance of RSS in
the World Wide Web, and the billion dollar empire has
promised to integrate an RSS reader for its future versions
of Internet Explorer. This would guarante*e that a vast
majority of online users would have access to RSS straight
from the box.
Additionally, the growing preference for RSS has been
acknowledged by two giant search engines, as Yahoo and MSN
are now enabling their users to link up with RSS feeds from
their generators and their blogs. But the biggest news of
all is that Google, the biggest search engine conglomerate
of them all, is now beginning to incorporate RSS, as can be
evidenced by new Google AdSense advertising methods.
Though the future looks very bright for RSS, it is making a
profound impact in the Internet marketing landscape as of
late. This only proves that even if RSS is considered as
the wave of tomorrow, that tomorrow is beginning right
now.
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Mark Sandquist is the editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides FREE
webmaster products, services and content to online Authors,
Publishers, and Marketers. You may view article archives and
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