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| What Really Sells Online |
By:
Mark Sandquist |
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The success of an online business depends on a number of
things. The way the business was branded plays an
essential role, of course, and so does traffic. The
contents of a website will attract the visitors, and the
marketing strategies will keep them coming. These things
can never be undermined. But there is one factor that is
of utmost importance, without which, the business is as
sure as dead.
We’re talking about the products which are to be sold.
Most definitely, an online business should sell products
that the market actually needs. There should be a high
demand for it, otherwise your online enterprise would just
experience poor sales. As much as possible, you would want
the need for the said product to be constant, because only
such could guarante^e consistent sales, and correspondingly,
consistent earnings.
There is a method that is quite popular for Internet
marketers in determining the profitability of a planned
product. This is done by following the steps below:
1. Know the subject of the product you have in mind.
2. Run a search for the said subject in
www.inventory.overture.com or www.nichebot.com . If you
have some cash to spare and if you desire more
comprehensive statistics, open an account with
www.wordtracker.com . These sites offer tools that would
allow you to check how many searches were made for the
subject of the product you are considering. The more
searches there are, the higher the demand there is.
3. Run a search for the said subject in any of the search
engines in the World Wide Web. The results would indicate
the amount of supply. The more results there are, the
higher the supply for the needs of the subject.
4. Naturally, you would want to follow the most basic law
in economics: the law of supply and demand. A market is
said to be profitable if there is a high demand for it (in
our case, a high number of searches) and a low supply that
caters to its needs (in our case, fewer number of results
in the search engines).
This is a trial and error method that may take some time to
master. It would require a degree of patience on your part
as well, and some supplemental knowledge of current market
trends.
If you want to know what really sells online as of this
writing, here are some ideas that could help you out:
• Information products such as eBooks and special reports
will always be hot sellers. People use the Internet to
acquire information on a matter they need. If you will be
able to supply this information, then you’re in business!
The fact that information products can easily be delivered
is a plus to their marketability. On your part, it
wouldn’t require a lot of financial investment to come up
with your own information product.
• Actual books will also always be a hot commodity in
online trading. Books require no sensory guarantees. They
need not be smelt, felt nor heard to determine their
quality. Descriptions and reviews would be enough to
entice potential customers into actually buying them from
your business.
• Travel packages are also good sellers. People prefer
the convenience of having their itineraries arranged for
them, and the comfort of merely having to choose and
arrange a deal with the click of a button is easier than
going to a travel agent. People will always travel, so
this field will always be profitable.
• Hard to find items have also carved a niche of their own
in the World Wide Web. Out of print publications, and items
which have gone out of circulation are blockbusters in
auctions sites. The Internet is an avenue where collectors
converge, and collectibles will always have a place in the
web.
• Health products, especially those that are not usually
carried by most pharmacies, also experience brisk sales in
the online world.
These items, of course, are not guaranteed to be hot
sellers forever. As the market trends change and as this
technology we call the Internet further defines itself, the
things that people look for would surely shift. Good
business practice dictates that we always study the flow of
the industry so that we may keep abreast of what people
really want.
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Mark Sandquist is the editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides FREE
webmaster products, services and content to online Authors,
Publishers, and Marketers. You may view article archives and
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