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| The Many Benefits Of Article Marketing |
By:
Mark Sandquist |
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In the real world, advertising is synonymous with more
expenses for the business enterprise. TV spots, print ads,
promotional campaigns… companies will have to spend just to
get their business message to as many people as possible.
Thankfully, online ventures are not beholden to such a
rule. The World Wide Web provides so many channels wherein
marketing campaigns can be launched without having to type
in your credit card details. amazing, isn’t it?
This is the reason why Internet marketing has blossomed to
what it is today. It is very accessible to many people, as
steep financial investments are more of the exceptions
rather than the general rule. Indeed, there are many
avenues on the Internet that would allow a business with an
online presence to advertise its offerings.
One of these amazing avenues, and quite possibly, the most
cost-efficient and powerful of them all, is article
marketing.
By its very label alone, you would immediately get the idea
that it has something to do with writing articles. This is
correct. You see, by writing articles about the subject
matter relevant to our business, and by distributing the
same to the many channels in the World Wide Web, we will be
able to reach so many people and each of them would regard
us as experts in the field.
Still confused as to how article marketing works? Here is
a step-by-step guide that would teach you the ins and outs
of this fantastic marketing strategy:
1. Write a premium, highly informative 300 to 1,200 word
article about the subject of your business. If your
business, for example, is concerned with dog care, you
could write an article about proper dog grooming.
2. Include a resource box at the end of your article. Your
resource box is a concise summary of who you are, what
you’re about, and could also have a link to your website.
3. Submit your article to the many article directories that
can be found on the web.
4. Every time a person gets to read your article as
displayed in the article directories, the link to your
website would be exposed and there is a higher likelihood
of gaining more unique visitors for your web pages. These
article directories are seen by millions of people each and
every day, as they are easily indexed by the search engines.
The philosophy behind article marketing is a tactic
popularly referred to as back linking. Since getting
indexed in the search engines is quite a difficult chore,
and often, the results would take months before they could
bear fruit, a lot of Internet marketers have resorted to
back links to get a piece of the search engine pie.
Back links are links to your website which you manage to
display in other sites that have a high Page Rank (PR) in
the search engines. It’s almost tantamount to piggybacking
your way to instant online prominence.
There are so many benefits that can be derived from article
marketing. Do consider the following:
• If you could write your own article, it’s a FREE
marketing vehicle.
• If you can’t write your own article, or if you simply
don’t have the time to prepare a piece, you could always
hire a ghostwriter to write one for you. The going rate
for a standard 500 word article is 3 to 10 dollars.
• Including your link in the resource box would make it
visible to the many people who would get to read your
article. This could potentially equate to an equal amount
of new traffic for your site.
• There is always a chance that your article would get
picked up by an electronic newsletter, called an eZine, and
this would expose your link to new audiences which could
also result in new traffic for your web pages.
• There is also a chance that your article would get picked
up by a printed publication, and the readership of the same
would get to know the products or services which your
business offers.
• By writing a highly informative piece, you’ll be able to
brand yourself as an expert in the field in the eyes of
your readers. They’ll get to trust you with their needs,
whenever they would arise. This is pre-selling at its
finest!
With all that is going for article marketing, there should
be no questions as to why it is heralded as one of the most
potent marketing strategies today. Try it out and elevate
your advertising campaign to the next level, all without
spending a single cent at that.
If you would like to host your own article website...
Check this out:
http://yourprivatelist.com/ArticleSiteDirectory/ADreprint-rights.html
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Mark Sandquist is the editor of eAuthorResources
NewsLetter. http://eAuthorResources.com provides FREE
webmaster products, services and content to online Authors,
Publishers, and Marketers. You may view article archives and
subscribe to eAuthorResources NewsLetter at:
http://eAuthorResources.blogspot.com
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