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| How To Use Private Label Content |
By:
Art Luff |
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Private Label Content has become more popular as
people rush to fill their websites with high-quality
information. Sure, you can have articles written by
freelance writers at sites like Elance or Rentacoder,
but it can get pretty expensive. For those who aren't
making much via AdSense or affiliate sales, Private
Label Content (PLC) provides a welcome alternative.
Private Label Content? What is it?
PLC is nothing more than articles, e-books and manuals
that are free for subscribers to use as they wish. There
are generally a few rules you must adhere to, you cannot
claim copyright to PLC, or submit it to article sites,
unless you change the content significantly.
(Interpret 'significantly' as 'unrecognizable as the original
article'.) The cost of membership varies, but typically
ranges from around $24 to $67 a month. For this you
might receive anywhere from 150 to 300 articles per
month. There is usually a membership cap (from 150
to 400 members) to ensure that the same content won't
appear on sites all over the Internet. Some sites also
offer graphics (e-book covers and site header graphics)
and even ready-made sales letters.
To use PLC to the best advantage, you need to be aware
of a few things.
1. Look at it from Google's Perspective.
Google Looks For and Provides RELEVANT, USEFUL
and UNIQUE content that can be found easily by those
searching for it. It makes sense then, that Google frowns
upon seeing the same articles, e-books and manuals
repeated thousands of times all over the web. That's why
using content from Article Directories is a problem -
since this is an Easy way for webmasters to fill their sites
with content, the same articles are seen everywhere.
A Word to the Wise for the user of Private Label Content:
Do NOT be tempted to use these articles for your website(s)
without doing a substantial re-write. Why? Because if you
don't, you're not offering UNIQUE information to your
visitors. Even if your PLC membership site has put a cap
on its membership, you don't want to offer the same articles
that could be found on 200 other websites.
2. Using PLC Articles Effectively
PLC articles are commonly used to provide useful,
interesting and unique content for websites. There are
other uses, however. Think about what you need.
Ebooks and Training Manuals made up of PLC
Articles are an extremely effective way to get people
to subscribe to your ezine/newsletter.
Creating e-courses from 6 to 52 articles - gives you
an excellent reason to stay in touch with your clients.
If your a blogger, Posting PLC Articles relevant to
your niche, with a link back to your site is another way
to gain subscribers as well as improve you SEO and
page rank.
For more on blogging you can visit blogger.com and
have your own blog set up in 5 minutes or less and it's
totally free..
3. Re-Writing Your PLC Articles
Change the articles title. If your articles are keyword-
optimized, keep the keyword in the title - and be
creative about the words that surround it. If your article
is based on the keyword "RSS Feed", your title might
be "How To Use RSS Feed" or "RSS Feed and Your
Website Traffic" and so on.
Re-write the opening paragraph. Make sure that your
keyword appears once. Looking at the rest of the paragraph.
Think about how to say the same thing in a different way.
Use synonyms - use your thesaurus - or change the tone.
Try a more casual approach, Your readership will
appreciate this approach. You may just want to re-write
a different introduction altogether.
Working through the article. Mix it up. Add a sentence
here; subtract one there. Re-arrange the facts. Add some
new points. Make a long article into two.Making sure
each article seems complete in itself.
Rewrite the ending. Think about what you want the
reader to do. Is this a good place to put your own affiliate
link, or write a lead-in to your own product or services?
4. Turn Two Articles Into One
Take advantage of PLC articles that seem low on
inspiration and combine it with another article of the
same topic to create a better feel.
5. Be Creative.
Most PLC articles are presented in batches relevant
to one niche. For example, you might find that over
the course of a month you get 20 articles on golf,
20 on cell phones, 20 on credit cards and 20 on travel.
Let's say that you are busy building a golf site. It might
seem at first glance that only 20 of the 80 articles are
relevant to your needs.
Not so! Golf vacations, for example, are very popular.
Could any of your travel articles be massaged to fit
the theme of golf vacations? It's very likely that they
could. And what about communication while you
travel - or while you play golf? Does the golfer need
a new cell phone that will easily adapt to overseas
communications? How will the golfer pay for a new
set of clubs or a golf vacation? Might he need to explore
credit card options?
You see how it's done. Be creative in your use of
Private Label Content, and you will definitely get your
money's worth.
6. Hold Out For Quality!
Now that Private Label Content is becoming popular,
more and more PLC sites are opening up. You can
afford to be choosy. If you join a site and you're not
impressed by the standard of the writing, OPT OUT.
There'll be another opportunity. It's worth paying the
first month's fee to do a 'taste test'. Check out the
quality of the articles on offer, and especially the
niches being targeted. Niche areas like golf and credit
cards are getting old - they're popular, yes, but they're
also hugely competitive. Look for sites that are being
a bit more creative about the niches they choose for
their content.
Finally, consider being a member of more than one
PLC site. Is it worth it to you to spend $150 a month
on quality, no-strings-attached content? That would
get you membership of 3-4 sites and upwards of 400
articles each month. Even if you can use only 50 of
those articles, you're getting them for $3 each -
a bargain!
Art Luff is the Editor/Publisher of "The Affiliate Chronicle Newsletter"
He invites you to subscribe to his bi-weekly publication by visiting:
http://www.best-resale-deal-ever.com/ |
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