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| Newbies, Are You Doing It All Wrong? |
By:
Art Luff |
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Most new affiliate marketers make the mistake of sending
their traffic directly to their affiliate link. If you're doing
this, you're really depriving yourself of the income you've
worked so hard to create. If you expect to make a decent
income marketing other peoples products you're going to
need a "Squeeze Page."
What's a "Squeeze Page," you ask? It's a page which gives a
brief description of the service that you're marketing. It
has a form requesting the name and email address of the
person viewing your page. If the person wants more
information about your product or service, they put their name and
email address in the form, hit submit, where they will be taken
to a thank you page which includes an exact link to your specific
product or service. Notice that said "exact link", this means
you don't send them to your homepage where they could become
confused searching through all of the products and services
you are selling. If they become too confused they could just click away,
losing them and your potential sale.You direct them to the exact page
where they will see more of what got them interested in visiting your site.
Nothing turns customers off quicker than directing them to some general
website that sells a bunch of stuff.
A rule of thumb is, for every affiliate link you want to promote;
You'll need its own separate squeeze page. This is really the key to
succesful marketing online. Keep it simple. Start out with one affiliate
program, then plan and develop your marketing campaign, Keep your
focus on this particular campaign, then when successful, simply
duplicate your promotion through squeeze pages.
You can also market your goods by designing your own website
and/or blog. Blogs are the growing trend today and a whole lot easier to
get set up. You can get a free blog through www.blogger.com and
a website through www.freewebs.com.
For those who aren't familiar with blogs, a blog is a type of
website which can contain journal-like posts which are updated
frequently. You can also post articles with a link back to your site
which will get your site indexed by the major search engines quickly.
This is especially true if you ping your blog each time you update.
I use http://pinger.blogflux.com/ and http://www.pingoat.com/
This will trigger your site to be crawled by indexing
spiders, which will increase you site's popularity (thus
increasing your search engine rank).
Blogs can be created around any topic you choose, and are
effective for marketing affiliate programs.
After setting up your blog, you can create posts which contain a
link or two to your website or an affiliate link which is
relevant to the topic of your post. The benefits here are
two-fold, you are advertising without "selling" (no one likes to
be sold) and you are increasing the number of links to your site
which will increase your rank on search engines.
I also suggest you get your own domain name for your
website. You can get a free domain with no ads through
www.co.nr. From here you should create posts on your blog and
ping it every time you submit a new post.
Marketing affiliate programs and using their links can be risky.
What I mean by that is most affiliate links can be hijacked by
unscrupulous marketers. When I'm promoting an affiliate
link I use a redirect code to hide the original link. I use this code:
(html)
(head)
(/head)
(body)
(script language="JavaScript")
(!--
window.location.replace('http://www.thesite.com');
//--)
(/script)
(/body)
(/html)
I used parenthesis so the code would show up. You'll need
to replace them with these < > to make the code work
All you do is pull up notepad, paste the code into it then
replace the http://www.thesite.com with your affiliate url and
Save It As: anythingyouwant.html Upload it to your public html
directory and your good to go.Just promote your redirect url
http://yoursite/anythingyouwant.html
Do these things and you'll be raking in the affiliate sales you so deserve.
Art Luff is the Editor/Publisher of "The Affiliate Chronicle Newsletter"
He invites you to subscribe to his bi-weekly publication by visiting:
http://www.best-resale-deal-ever.com/ |
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